Home Tech & Design BluEarth

BluEarth – our ongoing quest to provide driver’s with the most advanced tyre technologies, while being mindful of the world we live in.

BluEarth is Yokohama’s commitment to taking an environmental and socially conscious approach to our daily activities, while developing eco-friendly products that offer drivers premium safety, value and performance.

Products branded as BluEarth are developed with a socially conscious approach and meet Yokohama’s standards for a reduced environmental impact. BluEarth branded products are also gentler on our world and run quieter, and perform better in the wet than previous generation products.